Are You in Love With Your Message? Consider Seeing Others.

Even the class clown knows that when a conversation is important, you prepare for it. Preparation is to effective communication like loud is to rock concert—it’s just plain obvious.

But something funny can happen during the preparation phase: We end up falling in love with our message. Once we get the introduction just right, line up our evidence perfectly, and conduct a few flawless rehearsals, we can end up falling head-over-heels in love with our message. U + message = luv 4 ever.