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Write your own map.

Embrace adventure. We’ve got your maps, snacks, and a backup plan.

On-Demand Leadership is your trusty sidekick for organizational improvement. We’ll help you stay out of potholes, remain on track, and keep the wind at your back. Let’s take a journey together.


The ODL origin story.

A good road trip needs excellent tunes, good company, and no traffic. Rebecca, Cindi, and Geoff have been on the road together belting out Free Bird since On-Demand Leadership began in 2010. We started as a tiny shop with Geoff traveling to clients, Rebecca running the operation, and Cindi holding down a university job between consulting gigs to keep the lights on.

Eventually, Geoff’s road work paid off, Cindi’s surveys took off, and Rebecca started supervising more people and sending out more consultants to help us manage the load. Today, we road trip across the United States to our clients in a variety of industries. Our first 15 years have been an amazing and we can’t wait to see what the next 15 years will bring. Free Bird!

2010

Going Out on a Limb

Cindi, Geoff, and Rebecca start On-Demand Leadership, building on Cindi and Geoff’s academic backgrounds and Rebecca’s ability to make anything happen. Cindi’s management PhD, which she’s working on at the time, helps her understand companies from the organization down to the people. Geoff’s communication doctorate gives him a different view from the people up to the organization. They meet in the middle and ODL is born. Our initial services center on the “3C”s — classes, coaching, and consulting. Soon, we start putting them all together in comprehensive, multiyear client projects. Many of our early clients are still with us today, which makes us incredibly proud.

2012

Data Diving

Cindi figures out how to measure anything while she’s completing her PhD. Shortly after, she gets a grant to survey the organizational health of a dozen healthcare organizations. The grant renews for many years, and ODL starts integrating Cindi’s survey products into its offerings which turbocharges its ability to help clients improve.

2015

Branching Out

geoff tumlin
Geoff starts group coaching sessions with executive teams. After one year, all teams enroll for a second year, then a third and a fourth. Geoff, Cindi, and Rebecca figure out they are onto something. A unique combination of facilitation, education, and immersive exercises, group coaching sessions become the foundation for many of ODL’s largest engagements.

2019 – Present

Pour Some Strategy on Me

geoffrey tumlin and cindi baldi next to TEDx logo
Cindi and Geoff start helping clients with their organizational strategies. It begins innocently enough with some strategic planning engagements, but quickly develops into projects that help companies solve key business challenges. We still do the 3Cs that got us started — classes, coaching, and consulting — but an increasing share of our work is strategic with clients. Over the years, our clients have helped shape our services through experience and experimentation. This iterative process is a hallmark of On-Demand Leadership. We learn from our clients and our experiences. We adapt and improve so we can help your company do the same.
graphic of two people riding on a paper airplane

The guiding principles.

We’ve worked through many company challenges over our 15 years in business, but our mind is wide open when we solve problems with you. We see your opportunities and challenges with fresh eyes. We help your company make big improvements.
Better performance is on the horizon.